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Steelers youth football program continues to grow
The Steelers youth football program continues to grow through summer camps locally and abroad
By Teresa Varley Aug 05, 2024

Before they were top round draft picks, Pro Bowlers and All-Pros, Steelers players were young athletes dreaming of being on an NFL field one day, playing the game they love.

It's a passion that starts at a young age and each year the Steelers work to foster those same dreams for hundreds of young athletes in the Pittsburgh area - and well beyond – through its youth football development programs.

"The growth of football overall is trending in the right direction," said Mike Marchinsky, the Steelers senior manager of Alumni Relations and Youth Football.

"If we can introduce football to kids and show them that it's fun and it's for people of all sizes, from all backgrounds, all skill levels. There are so many different positions that kids can play, whether they can run fast and catch or they can block people or tackle people. There are so many different options. Unlike some other sports where everybody has to hit a baseball, or everybody has to able to shoot a basketball, there's a lot of different skill levels that you can find a spot in football. I think that's what attracts a lot of people."

The team's youth football education efforts are a year-round investment in the future of the sport through young people of all ages – boys and girls - that draws support from the top of the organization all the way down.

"We wouldn't be anywhere close to what we are if we didn't have the support of Team President Art Rooney II, Head Coach Mike Tomlin, General Manager Omar Khan - and before him Kevin Colbert - and others throughout the organization.

The Steelers host a 2024 Youth Football Camp at West Allegheny High School

"The Rooney family is from Pittsburgh. Their kids played and continue to play football. They are invested in growing and teaching the game – literally from the ground up. And Coach Tomlin's boys played football here in Western Pennsylvania. So, there is a buy-in from the highest places in our organization."

One of the main, and first endeavors, the Steelers undertook when introducing their youth football programs was hosting Steelers Youth Football Camps. The camps started small in 2009, but now the team hosts them annually throughout Western Pennsylvania. The camps have grown in popularity over the years, and now draw participants from beyond this region. The team held four camps throughout our region earlier this summer.

"When we created these youth football camps it was to just get local kids to take part," said Marchinsky. "But we've seen it grow beyond our region. When we go to Saint Vincent College for our camp in June, we were hoping to get kids from the area such as Greensburg, Latrobe, North Huntingdon. But we also now get young athletes from Anchorage, Alaska, Honolulu, Hawaii, Texas, California and Florida.

"To say that that was ever in the thought process, I would be lying because our goal was to put Steelers football and Steelers players, in contact with those kids from an hour outside of the City of Pittsburgh, not necessarily bringing kids in from Texas to come to Saint Vincent.

The Steelers host a 2024 Youth Football Camp at Saint Vincent College

"It's special because we're hitting so many different pockets now. We'll do something with kids from youth football camp, and that will make us think of something we can do to touch another group of kids we work with, such as our flag football program for girls and provide them with an awesome experience. The positive experience can carry over from one program to the next, and that that helps elevate all of them."

This year the team's football camps grew even more with the ones on the local level, as well as hitting a new international audience.

The team held its first-ever American Football Clinic for young athletes in Dublin, Ireland last fall. It was run in conjunction with American Football Ireland (AFI) and led by former Steelers Alan Faneca and Santonio Holmes. Then in June, the team held American Football youth camps in both Belfast and Cork, again in conjunction with AFI. Steelers receiver Calvin Austin III and tight end Connor Heyward were instructors at the free camps, held for those ages 9-18.

The events in Ireland were in addition to the camps held for young athletes in both Monterrey and Mexico City in April and June, respectively. The Monterrey camp, held in April as part of the team's Draft party in the city, were led by current and former Steelers Larry Ogunjobi, Elandon Roberts, Craig Wolfley and Max Starks, while the Mexico City football camp was led by Donte Jackson, Miles Killebrew, Al Villanueva and Rod Woodson.

"We put a real emphasis on bringing our current and former players to these international markets to teach our game at a high level to youth, whether it's in Mexico or Ireland," said Dan Rooney, the Steelers Director of Business Development & Strategy. "The kids are getting hands on instruction from guys that play in the NFL or did play in the NFL. It's a great chance for Steelers young and old to interact with an international fan base that loves the game of football.

The Steelers held an American football youth camp for local youth in Cork, Ireland at MTU Stadium with current Steelers Calvin Austin III and Connor Heyward and Steelers Director of Business Development & Strategy Dan Rooney.

"In Ireland, not only was it an opportunity for Connor and Calvin to experience a new culture and country, but they were at home once they got on the football field. The passion they displayed while teaching the game was contagious and the kids really fed off it. You could see the competitive side of our guys when they're watching or coaching flag football and then the seriousness when they're teaching the technique in the game. I was really impressed with what both Connor Heyward and Calvin Austin brought to the table in terms of being able to connect with the youth of Ireland."

One of the biggest joys for Rooney is seeing the love of football grow in the country where his family has strong roots, as well as in other international markets.

"Football is something I'm passionate about and I love to bring it to international space," said Rooney. "I believe with American football, once an individual understands the game, they fall in love with it. Just being able to grow the great game of American football is something I'm extremely passionate about.

"We are doing that with the camps. By the end of the camp, there were smiles on everyone's face as they found out how fun the game is. Being able to see a ball thrown in the air, catching a touchdown pass, running for a touchdown or intercepting a ball, they saw why us Americans love the sport."

No matter where in the world the instruction occurs, it's clear that there real love for Steelers football, especially at home in Western Pennsylvania.

This year the Steelers hosted Youth Football Camps at Highlands Sports Complex in West Virginia, Saint Vincent College, Slippery Rock University and West Allegheny High School for boys and girls ages 6-14. The team also partnered for a Nike 11-ON at Bethel Park High School.

The Steelers held an American football youth camp for local youth in Belfast, Northern Ireland at Deramore Park with current Steelers Calvin Austin III and Connor Heyward and Steelers Director of Business Development & Strategy Dan Rooney.

"The main goals of all of our camps are really just to learn the basic fundamentals of football," said Joe Lofton, the team's Football Development Manager. "A lot of kids who take part are brand new to football. This is a good crawl before you walk on learning the game. We don't just care about learning this fun sport, but the camps also involve a lot of character development. We have some of the best high school football coaches from Western Pennsylvania who come out and coach the kids. On top of that, we have Steelers legends and some current players come out as well.

"We want the kids to learn about football, but we also want them to take home some lessons from our coaches and players about being a good person in the community as well."

The Steelers first introduced the youth football camps 15 years ago and through the years have seen immense growth not just in the number of participants, but in the kids themselves over the two days of the camp.

"You see kids making friends with each other, you see them learning," said Lofton. "That's the beauty of our sport. It brings people together, no matter where you're from or what you look like or what your thoughts are. The beauty of football is that it brings all these kids together, and they're definitely out there and having some fun."

Fun is certainly being had by young athletes of all ages – boys and girls. And one of the emerging areas in youth football in recent years is the growth in popularity and participation in girls flag football. The sport is growing in popularity nationwide, and the Steelers are helping to grow it in Western Pennsylvania.

The Steelers have put their support behind a Girls Flag Football League in Pittsburgh, hosting events at the high school level throughout the year and working with them all season and the number of schools participating is growing each year. The league grew from 6 high schools participating in 2022, up to 17 in 2023 and 36 in 2024. This season finished with a flourish with a championship game in Pittsburgh with Hall of Fame safety Troy Polamalu and former defensive back Will Allen presenting trophies and interacting with the teams.

There were also teams from the Pittsburgh area taking part in NFL Flag Championships in July at the Hall of Fame Village in Canton, Ohio.

"Flag is growing tremendously," said Lofton. "I think more girls are getting involved and wanting to play the game of football. The popularity of girl's flag football is growing at a tremendous rate. We hope to keep it growing even more at the middle and elementary school level as well. It's definitely encouraging. We want to help give the girls an opportunity as well."

One aspect that makes all camps stand out is the participation from current and former players, who bring their vast knowledge and passion to the camps. In all, over a dozen current and former Steelers lent their time and expertise to the camps in the Pittsburgh area in 2024.

"The best part is the guys want to be there," said Lofton. "We don't have to ask. They automatically volunteer to do it.

"This year we had some of the rookies come out to the camp and take part. These guys have been in the kid's shoes. They know what it's like to be a kid at a camp. To be able to see, touch and experience what it's like to hang out with current Steelers players is special. That's what being a Steelers player is about. It's not just about the game of football. It's about giving back to the community as well. It truly goes a long way. Anytime you have a player available at a youth football camp, it's icing on the cake for the kids."

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