The cameras are impossible to miss if you are at the UPMC Rooney Sports Complex.
They can be seen in the locker room during player media availability, unmanned ones mounted in the team and coaches meeting rooms, and always a presence at practice and games.
It's life in the NFL for the Steelers right now, at least life with Hard Knocks following the AFC North.
"Hard Knocks, In Season with the AFC North," is documenting an entire division for the first time, with weekly episodes airing on HBO and steaming on MAX every Tuesday at 9 p.m. through the end of the playoffs.
For Keith Cossrow, NFL Films vice president and head of content, doing an entire division is a dream scenario, especially since he is a native of the Pittsburgh area and a long-time Steelers fan.
"It's certainly a little bit surreal," said Cossrow. "Not only have we always wanted to do something with the Steelers, but the reason I am in the business is growing up in Pittsburgh and rooting for the Steelers. Like anyone who grew up in Pittsburgh, it's in your blood.
"This one is special because the entire AFC North is awesome. The culture is unique and special. Hopefully we are telling that story well.
"We didn't know how well it would work. We really believed it would. We believed for several years that this was the right approach, doing the in-season show. But you don't know until you put it together and start answering all those questions about how this is actually going to work.
"In the first episode, when you see that four-minute montage of the Bengals and Steelers preparing for each other, that was the moment I think everybody watching it, said this has a chance to be pretty special."
While the show is just one hour a week, the amount of footage being shot for it, and the number of people who have their hand in the pile, is mind boggling.
Approximately 150 people have a hand in each episode, with 200 to 300 hours of footage shot per one hour show. There are 10-15 people in each city collecting the content, with another 20-30 people logging footage daily. And then there is the staff at NFL Films in New Jersey, who edit, produce and put the final touches on everything.
"You know you are going to shoot more than you ever have or will ever need," said Cossrow. "There's going to be different kinds of challenges. There are four different clubs that have their own perspective on things, their own sensitivities and internal dynamics that you're trying to navigate and learn in the middle of a high stakes playoff race.
"I don't know if we have tried anything harder than this. It's about as complex and challenging as anything we've ever done. But I don't think you make great things in this world unless you try things that are really hard and haven't been done before."
For Cossrow, as well as Bentley Weiner, another Pittsburgh native who is the senior vice president of HBO Sports documentaries, and everyone else involved with NFL Films, getting an inside look at the way the teams operate in season has been enlightening.
And from the feedback all around, seeing the way Steelers Coach Mike Tomlin handles things has been one of the highlights.
"We're all admirers of the way he leads, of the way people respond to him and the authenticity, the passion, the way he's just totally himself," said Cossrow. "I think to get to see it, what we thought is confirmed. It's why we do these shows.
"It's genuinely inspiriting to see the people who are the very best in the world at what they do and have unique and special talents. They bring those to bear, and they work as hard as they can.
"The Steelers attitude has been so terrific starting with Coach Tomlin. I think you see the way the Steelers came across in the show as a result of the collective spirit, the leadership, people like Cam Heyward and Minkah (Fitzpatrick), T.J. (Watt), Russell (Wilson), the leadership in that locker room is awesome. You've got veterans. You've got an incredible coach who sets the tone. To see all that on the screen in a way that we've never seen it, it was really gratifying for all of us.
"I know that in Pittsburgh, what matters is winning Super Bowls, not making great TV shows. So, I hope over the course of this thing people find value and maybe a little inspiration in watching the way these guys go about their business. Because I think that there's just a lot to be gleaned from it."
