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Watch Parties, Clinics and Guinness: How the NFL Builds a Fan Base in Ireland

By Ken Belson
Reporting from Dublin and Newry, Northern Ireland

Shane De Lappe and Stephen Murphy arrived at Dublin's Croke Park last month about an hour before the stadium gates opened. They weren't going to see Gaelic football or hurling. Instead, the 30-something dads were there for a sold-out watch party hosted by the Pittsburgh Steelers.

Soon they would be inside, eating wings, dogs and tater tots and washing it all down with pints of Guinness as they watched a telecast of the Steelers playing the Colts in Indianapolis.

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