Steelers' players and their families hit the runway at Stage AE on Friday night at Rock Steelers Style, the team's annual fashion show. The players showed off their signature style, a nod to the theme of 'A Signature Night,' from game day attire to formal wear, and everything in between.

The fun-filled evening began with red carpet arrivals, a style lounge where guests could get a signature Terrible Towel, enjoy entertainment, as well as see all of the latest Steelers fashions.

The show, which was chaired by Art and Greta Rooney and Mike and Kiya Tomlin, might seem like it's just about fashion, but there is a far deeper meaning. All proceeds benefited the UPMC Sports Medicine Concussion Program and the Cancer Caring Center, two charities that have a long relationship with the Steelers. Race car legend Dale Earnhardt Jr. and Dr. Micky Collins spoke about the work done by the UPMC Sports Medicine Concussion Program, while James Conner and Dr. Stanley Marks shared the work done by the Cancer Caring Center.

"At the end of the day it's all about giving back," said Ramon Foster, taking part with his wife and sons. "As much as the players and organization get from the city, it's always good to give back to individual causes and the city as a whole. This is the important aspect of it."

The main attraction, though, was the players on the runway and they definitely dressed to impress.

"There are a lot of players that have a lot of fashion sense, so that makes this a fun event," said Joe Haden, a first-time participant. "I think Antonio (Brown) is a good dresser. Coty (Sensabaugh) does a great job. I would like to put myself in there.

"Plus, it's a family type of event with your teammates. It's a time to come together, bond, get to know each other better, and get to know the families. Any time we can do this, it's for a great cause, a great event, and it's a great time. It's also a great chance to let the fans see another side of us."

While Haden might have sung the praises of the 'smaller' guys, Foster was all about big man swag.

"It is real," said Foster. "We don't get enough credit for that. It's always good to put that on display.

"That is what it's about. The fans get to see the players in a different light, with their family. It's always good to be able to have people see that other side of you. I enjoy it and so does my family."

The show kicked off with the Kiya Tomlin's new Game Day Collection, featuring the players' wives and significant others. The ladies wore some of the hottest items from the collection, including dusters, ponchos, helmet scarf, classic sweatshirt and game day hoodie.

"So many people have asked me do I design Steelers stuff," said Kiya Tomlin, who also designed Greta Rooney's dress. "I always thought it was the weirdest question. I never really have worn team apparel and I started to wonder why. The line is women's wear. It's styles I design for my own collection. We just make it into game day wear."

It was then time to go retro, with the show celebrating the 40th anniversary of the Super Bowl XIII team from 1978 featuring Franco Harris and Mel Blount, and the 10th anniversary of the Super Bowl XLIII team from 2008 featuring Ben Roethlisberger and Santonio Holmes.

And then, the players took the stage with their signature style, including fashions from MODA, Outerstuff, Littles Shoes and the Steelers Pro Shop.

"It's about expressing your style through the apparel," said Kiya Tomlin. "Not necessarily your apparel, but how you would style it and it plays on your signature…your style, music and dance moves. It's like putting your personal stamp on it."

Pittsburgh's own Gabby Barrett, a finalist on American Idol this year, energized the crowd with her performance of the Journey classic "Don't Stop Believing" and Shania Twain's "Man! I Feel Like a Woman," while the Pittsburgh Poison King Cobras hip hop dancers performed along with Mike and Kiya Tomlin's daughter Harley in one segment, and wide receiver Tevin Jones surprising everyone performing with them in another segment. The University of Pittsburgh Dance Team and the Pittsburgh Ballet Theatre also wowed the crowd.

But most of all, it was the players who wowed the crowd. In the finale rookies were styled by Tuxedo Junction, T.J. Watt and B.J. Finney wore custom suits by Surmesur, and others showing off their personal style with designs from their own wardrobes.

"We wanted to make it a good time and something the players and the families enjoyed," said Kiya Tomlin. "We also wanted it to be something all of the guests enjoyed."

Mission accomplished, with a lot of signature style.