Steelers Announce New Deal for Games to be Broadcast in Mexico City
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*MEXICO CITY —The Steelers announced a new deal to have their games broadcast over the radio in Spanish in Mexico City throughout the 2009 season. The one-year deal was announced at a press conference Thursday night at the JW Marriott Mexico City.
All Steelers games, both home and away, will be broadcast in Spanish onGrupo Radio Acir(88.9 FM) in Mexico City throughout 2009, with the hope of expanding to additional markets in the future. Grupo Radio Acir is one of the leading news/talk radio stations in Mexico City.
"This is the first of what we hope will be many opportunities for us to get closer to Steelers fans in Mexico," said Steelers President Art Rooney II. "They are a big part of Steeler Nation and we want them to know how much they are appreciated."
"Grupo Radio Acir is proud to partner with the Super Bowl XLIII Champion Pittsburgh Steelers," said Radio Acir Business Manager Patricia Marron. "We look forward to building a successful long-term relationship for both organizations."
Steelers wide receiverHines Wardattended the press conference to announce the team's inaugural broadcasting deal into Mexico.
"Our Mexican fans are so passionate about the Steelers that it is great to be able to give them an opportunity to listen to our games every week," said Ward. "I remember seeing thousands of Terrible Towels™ when we played a preseason game in at Azteca Stadium in 2000, it made us feel like we were in Pittsburgh."
The Steelers are only the third NFL team to have an exclusive deal with a Mexican radio company. Thirteen NFL teams had Spanish radio broadcasts in 2008, however, most were carried only in the United States.
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Jul 23, 2009 at 02:01 PM
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